IT! Factor is a proprietary research tool that we created to help us predict the future. To do this, we hand select influencers from Gen Z to Gen X and everyone in between who cover health/wellness, travel, food , beauty, lifestyle and beyond, and match their follower demographics with the appropriate brands. Through IT! Factor, we’re able to give our clients insider-access to the thoughts, habits, and desires of a highly curated set of consumers—consumers who are thought leaders among their peers and who are invested in our clients' categories. We also help clients to understand what gives a brand a high "shareability quotient" – something influencers are inspired to share with their followers.
We have created our quarterly "What's Hot, What's Not" Influencer Study that examines trends in specific categories and compares our influencers' responses to regular consumers. We then look at this data year-over-year to help us determine what trends are here to stay, up and coming and/or already over.
For more information on how we can help your brand predict the future, contact us at:
Robyn Carter
CEO & Founder of Jump Rope Innovation
Brooke Stewart
CEO & Founder of PM Media
